Op-Ed: The Growing Power Of Television Ads For Games
Television ads used to be the big leagues for games, the place where the top-selling (or those that aspired to be top-selling) games would go to find a massive audience. Primarily, we’d see ads for...
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Op-Ed: Mobile Games Boosted By TV Ads
Market intelligence firm App Annie has released a fascinating report on mobile game TV ad spend in Japan, which should be of great interest to game marketers around the world. The use of TV ads for...
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What Virtual Reality Means For Advertisers
Virtual reality has obvious potential for immersive storytelling, but how does that translate for digital advertisers? The Interactive Advertising Bureau (IAB) released a report exploring VR’s...
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How Ad Giants Facebook And Google Are Showing Mobile Growth
The two advertising titans in Facebook and Google both continued to show strong growth in revenue due to the increasing power of mobile advertising. Mobile ads are dominant, and these two behemoths are...
View ArticleThe Future of Virtual Reality Marketing And Advertising
The virtual reality market continues to expand with new hardware and software pushing the boundaries outward. The end of this year will see millions of more VR hardware installed, and hundreds of...
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How Gaming Brands Are Playing To Win On Instagram
Instagram shares a common appeal with video games, in that they are both visual mediums that appeal to social-savvy millennials. Emarketer predicts that by 2019, nearly two-thirds of all millennial...
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Vertebrae Builds New Form Of Intensely Creative VR Advertising
The Vertebrae advertising platform bridges the gap between brands and creating fun and highly engaging virtual reality experiences. One of its most notable activations was done in partnership with...
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AerServ Explains What Drives Mobile Brand Advertising
Mobile game publisher Gameloft has selected AerServ as their partner to drive in-app brand advertising, and this partnership illustrates the growth in mobile video advertising. Gameloft Advertising...
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AppsFlyer Is Converging Performance Marketing And Brand Marketing
Marketing has become ever more dependent on data and analytics, and as a consequence companies that can provide tools to gather and analyze data effectively are doing quite well. One such company is...
View ArticleThe Brands Tackling Super Bowl 51 Through TV Ads
It’s that time of year again and football fever is in full swing. For Super Bowl LI, brands are gearing up for their debut in the grand tradition of high-cost, high-impact TV commercials. Last year’s...
View ArticleYouTube’s Complicated Relationship With The Music Industry
At the staggering rate in which Google’s video streaming site flags copyrighted music, one would assume the two of them were fast friends. However, YouTube’s global head of music, Lyor Cohen, says...
View ArticleGlobal Ad Spending Forecast Shrinks; Engagement On Instagram Increasing...
Zenith has lowered its global ad-spending forecast for 2017 and 2018, reducing their growth prediction from 4.2 percent to a flat 4 percent. “Advertising expenditure grew ahead of the wider economy for...
View ArticleBrand Safety Concerns Resurface With Complex Ad Fraud Scheme
Despite efforts by major brands to combat digital ad fraud, a handful of industry insiders siphoned millions of dollars from over 100 companies through a sophisticated web of shell companies, “zombie...
View ArticleCrunchyroll Finds Significant Crossover Audience Between Anime And Gaming
Crunchyroll is debuting a new advertising strategy for game publishers. The move comes shortly after the anime-streaming video service hosted a one-week survey to better understand the crossover...
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How Ad Giants Facebook And Google Are Showing Mobile Growth
The two advertising titans in Facebook and Google both continued to show strong growth in revenue due to the increasing power of mobile advertising. Mobile ads are dominant, and these two behemoths are...
View ArticleNine Stats On The State Of Mobile Right Now
Smartphones have become one of, if not the most, important battleground for consumer attention. And with the advent of 5G and IoT, marketing in this sector will only become more intensified, and the...
View ArticleSpotify Targets Auto Advertisers With Oracle Data Cloud Partnership
Spotify has announced a collaborating with Oracle Data Cloud that will offer custom audience building tools for auto advertisers. Recent data suggests that Spotify users purchase new vehicles at a...
View ArticleIAB: Digital Video Spend Up 25 Percent On Average; Original Content Surging
Marketing teams will increase their digital video budgets nearly 25 percent to $18 million in 2019, according to a new report by the Interactive Advertising Bureau (IAB). While brands call original...
View ArticleIAB Categorizes Audience Video Motivations, Mindsets
“A Day in the Life of Video Viewers,” the new study presented by IAB at the 2019 NewFronts, demonstrated that consumers mindsets and motivation for watching the digital video varies throughout the day...
View ArticleWalmart Is Coming For Amazon’s Biggest Advertisers
Walmart has organized a meeting with hundreds of high-profile companies and top marketing and advertising firms to pitch its media business, Reuters reported. The news follows Walmart’s concerted...
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